According to Praguemorning on June 24, the startup Svez.se has launched an IQOS-friendly taxi service in Prague in cooperation with Philip Morris ČR.

According to N. News on August 6, in the first half of 2024, Philip Morris International Korea expanded its domestic market share through the upgrading

According to Kakaku.News on August 8, Philip Morris Japan launched a summer special offer for the “IQOS Iluma i” series of heat-not-burn devices.